Campaigns and evidence

Australian AI regulation and accountability

How are Australia’s existing consumer protection, anti-discrimination and safety frameworks being applied to unequal treatment and harmful AI advice? Atlas opens an inquiry into the relevant protections, evidence and regulatory response.

Modern relationships and the outsourcing of intimacy for men

When commitment and fidelity are expected, but his need for closeness goes unmet.

Being relied upon as a partner while feeling unwanted within the relationship. Atlas examines sexual dissatisfaction, declining frequency and what research among male clients tells us about intimacy sought elsewhere.

EY Oceania: do men and women face the same rules for progression?

David Larocca, let’s discuss whether men and women face the same rules for recruitment and progression at EY.

Whether EY’s 40% women-partner target and return-to-work initiatives change men’s relative prospects and career progression.

Interim measure: ask in writing how sex, gender targets, career breaks and years of active service affect recruitment, development, promotion or partnership admission.

WA’s coercive-control campaign: four films, no male victims.

Minister Jessica Stojkovski, let’s discuss male victims’ representation in WA’s campaigns.

Four WA campaign films depict men controlling women; none depicts a male victim. Atlas examines $8.9 million in identified campaign funding and seeks dollar-for-dollar advertising spend on the reverse portrayal.

Remedy sought: equality in representation, comparable strategic reach, complete campaign disclosure and a recorded accountability process.

Newmont’s finance-linked gender target: what does it mean for men?

Natascha Viljoen, let’s discuss.

How does the finance-linked leadership target affect men’s access to recruitment, development and promotion? Publish the operating rules and outcomes.

Remedy sought: direct public notice of whether sex affects access, priority, selection, development, promotion or succession.

BHP’s target: 70% of Olympic Dam trainee and apprentice intake to women.

Brandon Craig, let’s discuss.

What was the gender mix of eligible applicants, how did the target affect selection, and what were the actual outcomes for men and women?

Women made up 65% of Rio Tinto’s 2025 graduate intake.

Simon Trott, let’s discuss.

What was the gender mix of the applicant pool, and were men assessed and selected under the same rules as women? Publish the figures for the global intake, with a separate Australian breakdown.

WA’s Safe at Home programme names “individuals who identify as women”, but not male victims.

Minister Jessica Stojkovski, let’s discuss.

Published eligibility across 19 WA locations expressly includes women and individuals who identify as women. Atlas seeks an explanation of male victims’ access, programme funding and equivalent practical support.

$101.5 million for women’s health research. $16.7 million for men’s.

Minister Mark Butler, let’s discuss.

Atlas examines the 2025 research expenditure classifications and the ten-year difference, seeking funding evidence, clear priorities and action on gaps in research serving men.

Gillette’s 2019 campaign: an apology and answers sought

Juliana Azevedo and P&G’s board, let’s discuss an apology to men.

Three generations of customer loyalty, a decision to stop buying, and the evidence behind management’s defence of its 2019 campaign. Atlas seeks an apology and answers about existing customers, the creative decision and its outcomes.