Evidence-based advocacy
Articles
Research and perspectives on the issues affecting men’s lives and relationships.
How Identity Politics Killed the Prince and Undermined One of the Greatest Films Ever Made
A strong woman does not require an obsolete man. Atlas examines the removal of the prince, the remake’s promotional framing and its commercial failure.
Identity Politics: How the “Strong Independent Woman” Archetype Killed the Strong Female Character
Men have reason to object to being reduced to fools. Women have reason to object to being reduced to slogans. Both deserve characters with enough individuality to surprise us.
Do Men Need to Be Erased from History to Sell a Strong Female Lead?
Men’s achievements deserve accurate attribution, and their competence should not be diminished through invention to make another character more impressive.
Modern relationships and the outsourcing of intimacy for men
When commitment and fidelity are expected, but his need for closeness goes unmet.
Being relied upon as a partner while feeling unwanted within the relationship. Atlas examines sexual dissatisfaction, declining frequency and what research among male clients tells us about intimacy sought elsewhere.